Braveau

Project type

Branding

Services

Branding, Imagery, Strategy

A new chapter served with warmth

After years of working under the franchise name 'Brownies & Downies', the team behind Braveau was ready for something of their own. We were proud to help shape that next chapter, developing a completely new branding foundation for their inviting lunchroom and charming gift shop. From visual identity to brand character, every element was created to reflect their heartfelt hospitality and fresh perspective.

As part of the branding process, we invited the entire Braveau team to sketch their own logo ideas.

With the gift shop in mind, creating a strong and versatile brand icon for Braveau was a strategic choice. One that can be applied to branded products in the future and used as a playful visual element throughout the lunchroom.

The concept starts with the letter B from Braveau and subtly transforms into a smile, forming the foundation for a distinctive and engaging brand mark that radiates warmth and positivity.

Braveau is a welcoming lunchroom with a warm and easygoing atmosphere. It’s also a dynamic, social workplace and a certified learning environment where people with disabilities are given the opportunity to explore their talents and become part of one of the most heartwarming hospitality teams around.