For Spark Sessions, we developed a brand identity that captures the energy, movement and personal approach of their EMS training concept. Built around short, high-impact workouts and personal guidance, the identity was designed to feel powerful, motivating and accessible at the same time.
From visual identity to imagery and brand experience, every element reflects the dynamic character of the studio and the strong connection between body, mindset and performance. The result is a bold and recognisable brand that feels modern, energetic and built to push people forward.
“You Are The Cheetah” became a powerful brand statement that places the member at the center of the experience.
It transforms the cheetah from a symbol into a mindset, representing speed, focus, strength and the drive to push beyond limits.
The cheetah at the core of the Spark Sessions identity symbolises speed, power and explosive energy. Combined with the lightning bolt, the mark creates a dynamic visual that directly reflects the intensity and efficiency of EMS training, where maximum impact is achieved in minimal time.
Its sleek and minimal form gives the logo a strong and recognisable character, balancing athletic performance with a refined contemporary aesthetic. The result is a symbol that feels fast, focused and constantly in motion, perfectly aligned with the energy of Spark Sessions.
Built around short, high-intensity EMS sessions, Spark Sessions transforms just 20 minutes of training into a fast, efficient and results-driven workout experience that sets the concept apart.
The cheetah moves fluidly throughout the brand identity, appearing across multiple touchpoints as a dynamic visual element that reinforces speed, energy and continuous motion.
