We developed a brand identity as crafted and full of character as their products. Every element was designed to reflect their bold and stylish approach, while staying true to the warmth and authenticity of a true dog family brand. From typography to imagery, from packaging to digital touchpoints, the details carry the same care and craftsmanship as their collections.
The identity doesn’t just communicate dog fashion; it creates belonging. Every customer becomes part of the DOX family, united by style, character and a shared love for their four-legged companions.
The branding elements are seamlessly woven into the collection, making every product feel like a natural extension of the identity.
The collars and leashes form the heart of DOX’s product line. The logo design is directly inspired by these essentials, abstracting their shapes and lines into a strong, versatile mark. Just as the products connect dog and human, the logo connects functionality with identity, a symbol that feels both bold and familiar. By translating the everyday into design, the brand identity becomes a natural extension of the collection itself.
The logo pattern is applied both statically and dynamically, giving the identity flexibility and energy across all touchpoints.
Each piece is crafted by hand with genuine, honest leather, bringing craftsmanship to the heart of the collection.
