New direction. New identity.

For Beans & Bunnies, we developed a complete rebranding to support their shift toward high-end fashion and future growth.
As a modern kids' concept store, they combine the ease of online shopping with the joy of real-life discovery. Their physical store invites children and parents to explore, play and experience the collection up close, creating a brand that is both convenient and full of character. A bold new chapter, shaped by vision and built to last.

The ampersand at the heart of the brand name is a key conceptual element. Its design can be interpreted as a bunny, a heart, or even a gift ribbon, giving it a playful and versatile appearance. This creates endless creative possibilities and results in a strong, recognisable symbol that perfectly represents Beans & Bunnies.