Category: Kolumns

“We really want something different.” It’s a sentence we hear regularly at the start of a branding project. And believe us: we love hearing it. Not yet another brand doing…

It’s funny. We spend countless hours thinking about how to raise our children, yet we hardly ever think about how we raise our companies. We talk about values. About respect.…

Not because of the heat, but because of the lukewarmnessCode red. The Dutch Meteorological Institute (KNMI) only issues this warning when a situation becomes truly serious. When the risks are…

Why recruitment without branding feels like speed dating under fluorescent office lightsThe job market has turned into an arena filled with shouting vacancies, stock photo handshakes and “informal work environment”…

There is a place where a surprising number of brands feel at home.Not because it is particularly inspiring.But because it is safe. That place is called: fine. Fine design.Fine story.Fine…

There is a moment when branding stops and the real work begins. A moment that often goes unnoticed. The strategy is there. The identity is set. The story makes sense.…

From Paper to PixelThere was a time when a brand could live on paper. In a poster behind a bus stop window. On a postcard that lingered on a refrigerator…

The conversation often starts innocently. “Could you take a quick look?”“Maybe think along with us?”“It doesn’t have to be big.” And somewhere between quick and doesn’t have to be big,…

The brand that wanted to be everything at onceImagine a brand as a person at a birthday party.He introduces himself as:“Creative strategist, concept thinker, sparring partner, full-service agency, social expert,…

Coming in for a logo, leaving with a mirrorHe came in for “a new logo.”At least, that’s what he called it.  A fresh look, a more modern typeface, something a…

Everyone today wants to be “authentic.” From brands to people, from startups to multinationals, authenticity has become the buzzword of our time. But there’s a paradox: the moment you try…

Brands are often seen as logos, visual identities or campaigns. But a brand is more like a muscle: if you don’t train it, it weakens. Many companies only do “branding…